Our 2019 annual report

Smarkets
Smarkets HQ
Published in
2 min readJan 21, 2021

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Below you will find our annual report and financial statements for the 2019 calendar year.

It was a 12-month period with some historic milestones for us as a company, including the full launch of our sportsbook app SBK and a multi-million dollar partnership to take our platform to the rapidly growing American market.

Total traded volume at the Cheltenham Festival — traditionally our busiest few days of the year — passed £150m for the first time (up 10% on 2018), while £76.5m was traded on the Grand National, a new single-event volume record and up 33% on 2018.

“2019 was packed full of success stories at Smarkets: we grew revenue by 61% to just under £20m, user numbers went up 10%, and press coverage rose significantly. We also launched our new sportsbook app SBK and announced a multi-million-dollar partnership with Full House Resorts allowing us to offer online sports wagering in Indiana and Colorado.

“These two major achievements mean we can build on the success of Smarkets and use our superior technology and pricing to take on the big players in the UK retail and US markets with SBK.”

Jason Trost, CEO/Founder

This is the fifth time that we have published an audited annual report and is once again a sign of our commitment to being a transparent organisation.

Read the full 2019 report here.

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